Market Research Analysts and Marketing Specialists

What Does a Market Research Analysts and Marketing Specialists Do?

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Day-to-Day Responsibilities

• 1Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• 2Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• 3Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• 4Measure and assess customer and employee satisfaction.
• 5Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• 6Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• 7Seek and provide information to help companies determine their position in the marketplace.
• 8Forecast and track marketing and sales trends, analyzing collected data.

Required Skills

• Reading Comprehension
• Writing
• Critical Thinking
• Active Listening
• Speaking
• Active Learning
• 3M Post-it App
• AcaStat Software
• Act!
• Adaptive conjoint analysis ACA software
• Adobe Acrobat
• Adobe ActionScript
• Adobe After Effects
• Adobe Creative Cloud software
• Adobe Dreamweaver
• Adobe Illustrator

Market Research Analysts and Marketing Specialists Salary