Public Relations Specialists

What Does a Public Relations Specialists Do?

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Day-to-Day Responsibilities

• 1Respond to requests for information from the media or designate an appropriate spokesperson or information source.
• 2Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
• 3Post and update content on the company's Web site and social media outlets.
• 4Write press releases or other media communications to promote clients.
• 5Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
• 6Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
• 7Coach client representatives in effective communication with the public or with employees.
• 8Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

Required Skills

• Active Listening
• Speaking
• Reading Comprehension
• Writing
• Critical Thinking
• 3M Post-it App
• Adobe Acrobat
• Adobe Acrobat Reader
• Adobe Acrobat Writer
• Adobe ActionScript
• Adobe After Effects
• Adobe Creative Cloud software
• Adobe Dreamweaver
• Adobe Illustrator
• Adobe InDesign

Public Relations Specialists Salary