Advertising and Promotions Managers

What Does a Advertising and Promotions Managers Do?

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Day-to-Day Responsibilities

• 1Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
• 2Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
• 3Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• 4Coordinate with the media to disseminate advertising.
• 5Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
• 6Plan and execute advertising policies and strategies for organizations.
• 7Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
• 8Prepare budgets and submit estimates for program costs as part of campaign plan development.

Required Skills

• Active Listening
• Speaking
• Critical Thinking
• Reading Comprehension
• Writing
• Actuate BIRT
• Adobe Acrobat
• Adobe Acrobat Reader
• Adobe After Effects
• Adobe Creative Cloud software
• Adobe Dreamweaver
• Adobe Experience Manager (AEM)
• Adobe Illustrator
• Adobe InDesign
• Adobe PageMaker

Advertising and Promotions Managers Salary