Marketing Managers

What Does a Marketing Managers Do?

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Day-to-Day Responsibilities

• 1Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• 2Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
• 3Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• 4Develop pricing strategies, balancing firm objectives and customer satisfaction.
• 5Compile lists describing product or service offerings.
• 6Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• 7Consult with product development personnel on product specifications, such as design, color, or packaging.
• 8Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Required Skills

• Reading Comprehension
• Active Listening
• Speaking
• Critical Thinking
• Active Learning
• Monitoring
• Adobe Acrobat
• Adobe Acrobat Reader
• Adobe ActionScript
• Adobe After Effects
• Adobe Creative Cloud software
• Adobe Dreamweaver
• Adobe Illustrator
• Adobe InDesign
• Adobe Photoshop
• AdSense Tracker

Marketing Managers Salary